Prototype and See

Ep 1. Demystifying Product Development: Top 3 Myths, Current Trends and Future Predictions

Episode Summary

In today's episode, Gethin Roberts, CEO of Iterate, is here to discuss changes in demand during and after COVID, AI's impact in design and engineering, future predictions and more.

Episode Notes

Gethin Roberts has 15+ years of experience as a product design engineer and is the CEO of Iterate, a creative product design and engineering consultancy company that specialises in first-to-market products. Having closely observed the industry since early on in his career, Gethin is eager to share his experience and insights on the evolving rapid product development (RPD) landscape and the dynamic market demands and trends that shape it.

In this episode

• Gethin talks about the change in market demand before, during and after COVID-19
• We discuss and address Gethin's top three myths clients have about product development
• Gethin shares about how he’s seen RPD change over the last 15 years and current trends in the industry
• We talk about AI’s current impact in design and engineering
• We discuss future predictions of product development and the industry

Watch the full video: https://www.youtube.com/watch?v=6qmA0WHz7W0

If you're looking to start your product development journey and have questions about cost, funding, protecting your design and more, check out Gethin's book - the Product Innovator's Handbook: https://amzn.to/3Oj9RAT

Find HLH Rapid:

• Instagram: https://www.instagram.com/hlhrapid/
• LinkedIn: https://www.linkedin.com/company/hlh-rapid/

Find Iterate:

• Instagram: https://www.instagram.com/iterate_design/
• TikTok: https://www.tiktok.com/@the_product_innovator